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Escouade Social

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Escouade Social, at https://social.escouade.io, prepares the posts of each of your LinkedIn profiles, in that person’s own voice, has them approved, and measures what they bring. Each employee publishes themselves, in one click, from the extension: Escouade never publishes or sends anything on their behalf.

Social is included in every size. Advoq becomes Escouade Social.

A space, its profiles

A Social space belongs to a brand: its team, its profiles, its approval workflows, its data. Each employee has their LinkedIn profile there, under their own name; the company keeps a consistent line. The space’s roles are administrator and analyst; an employee connects through the extension.

Everyone in their own voice

A post is written from the past texts of the person who signs it: their tone, their length, their topics. You re-read it, adjust it, submit it to the workflow. Your Claude or your ChatGPT can write it for you, through Social’s MCP server.

A prepared item can be a post, a private message or a comment under another author’s post (1,250 characters at most).

The approval workflow

Each post follows a workflow: steps, their approvers, any one of whom is enough or all of them, and deadlines. When a deadline passes: a reminder, a tacit approval or a hand-over to another approver. The employee can be one of the steps.

The workflow is frozen when the post is submitted: what is in progress does not change. Private messages and comments are prepared and approved the same way; a workflow can target comments only.

Published by the employee

An approved post arrives in the employee’s Chrome extension, which prepares it in LinkedIn, text in place. They add their images, re-read and publish it themselves. Once it appears, the post is matched with the one the extension collects, and its results come back into Social.

The calendar

The team calendar shows what is planned, what awaits approval, what is in the extensions and what has appeared, by week or by month, profile by profile. A sync is requested in one click, for one person or for the whole team; you see whether the request has been seen, and each person’s last collection.

What each voice brings

Posts, observed impressions and engagement, per employee, over the same period and with the same indicators, filtered by period, profile or team. Everything exports as CSV, and the calculation method is written under each view: a missing value stays unknown, never counted as zero.

The profiles you follow

Follow the profiles and pages of your customers and prospects: their posts join their records, and you know what to talk about before calling. Following a profile costs nothing.

Brand groups

A company that speaks under several brands gives each one a space, then brings them together in a group. The group owns nothing: it shows the overview of the brands (30 days, observed totals), a shared calendar, opens each brand without signing in again, creates a brand, attaches an existing space or detaches it.

An employee who speaks for several brands connects their extension to the group: they receive the approved posts of each brand that follows their profile, each one marked with its brand ("For …"), and their collection goes to each of them.

A group’s MCP server exposes a space’s tools with a marque (brand) parameter: see Social’s MCP server.

By size

Profiles that publish: 1 on Free, 5 on Essential, 25 on Pro, 100 on Max. Followed profiles are not counted. See Sizes.

LinkedIn

Escouade Social is neither affiliated with nor endorsed by LinkedIn. Each company remains responsible for its employees’ compliance with LinkedIn’s terms of use.

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